Thanks, but no thanks.

Andrew // January 21, 2009 //
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It's that time of year again. Time for a big ol' honkin' waste of space to show up on everyone's doorstep. No, not your brother-in-law, I'm talking about the Yellow Pages! You know, that anachronistic directory of ads and other information that's available pretty much everywhere else:
Phone: Dial
1-800-GOOG-411 (Please put this in your cell phone. Seriously. Don't call directory assistance via your carrier again. You're still doing that?)
Online:
Yellowbook.com,
Dexknows.com,
Google,
Yelp!, etc. etc.
Because we're a small shop and typically work digitally, we've really made a conscious effort to eliminate as much paper processes from our daily lives as possible. We pay our taxes online, we pay our utilities online or use auto-pay, our invoices are emailed PDFs, we direct deposit our paychecks, when you fax us something, we get an email with an attachment. I think we maybe pay two regular bills by physical check.
Karen was recently the recipient of so many copies of yellow and white pages, she thought her new neighbors were hazing her. Just yesterday we refused delivery of the books from the guy making the rounds in our building. Outside his van sat with the rear bumper nearly sagging to the ground, overloaded with dead trees. That seems like a good use of resources, eh?
So do yourself a favor. Opt out of the madness at
Yellow Pages Goes Green, "an organization working to educate consumers and promote the green movement to eliminate the
unsolicited delivery of
Yellow and White Pages books."
The last useful thing the Yellow Pages book did for me was give my son a boost so he could play a Sesame Street game on the computer.
What do you think?